Vitamin C Drink
Vitamin Drink
Vitamin C drink segment of the beverage market continues to grow and outperforms all other drinks categories.
The Vitamin C drinks market in Dubai alone is worth USD95m and is twice the size of Red Bull by
volume. (Euromonitor Report 2015)
Market growth in the Middle East/Africa is estimated to be more than 20% CAGR (Euromonitor Report 2015)
The overall energy and sports drink market in China alone is expected to grow significantly at a CAGR
of 23.1% in the period 2012 – 2017. (KEN Research)
HIGH GROWTH IN VITAMIN C SOFT DRINKS
In UAE alone, the two current leading brands of Vitamin C drinks accounted for 46% of the off-trade
volume sales for energy drinks with Red Bull’s market share coming in second at 33.1%
(Euromonitor Report UAE +971505566762
There is significant opportunity for new brand to take a major share of this expanding